Privacy Policy

This Privacy Policy ("Policy") is issued by Shel777 ("the Company", "we", "us", "our"), the operator of the online gaming and sports betting platform accessible at shel777.cam ("the Platform"). This Policy applies to all registered players, visitors, and users of the Platform, including those accessing it from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and any other location.

This Policy sets out in clear terms the categories of personal data we collect from you, the purposes for which we process that data, the legal bases upon which processing is conducted, and the rights you hold in relation to your personal information. We are committed to handling your data responsibly and transparently.

By registering a Shel777 account, depositing funds, or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside our Terms & Conditions, which govern your use of the Platform as a whole.

For the purposes of this Privacy Policy, the following terms have the meanings assigned to them below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, email address, phone number, date of birth, payment details, and device identifiers.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, disclosure, or erasure.
• "Data Controller" means Shel777, the entity that determines the purposes and means of processing your Personal Data.
• "Data Processor" means any third party that processes Personal Data on behalf of Shel777, such as KYC verification providers, payment processors, and fraud prevention services.
• "KYC Data" means identity documents submitted for Know Your Customer verification, including MyKad, passport copies, and proof-of-address documents.
• "Transaction Data" means records of deposits, withdrawals, wagers, and account balance movements associated with your Shel777 account.
• "Cookies" means small data files placed on your device by the Platform to enable session management, preference storage, and usage analytics.
• "You" / "Player" means any natural person accessing the Shel777 Platform or holding a registered account thereon.

Shel777 collects the following categories of personal data in connection with the registration and operation of your account:

Shel777 collects your personal data through the following means:

• Direct submission: Data you provide when registering an account, completing the KYC process, initiating deposits or withdrawals, contacting our support team, or responding to a promotion.
• Automated collection: Technical and device data collected automatically when you access the Platform through cookies, log files, and session tracking technologies. See Section 10 for full cookie details.
• Third-party verification: Identity and fraud data received from KYC verification service providers and anti-money laundering screening databases when processing your identity documents.
• Payment processing partners: Transaction confirmation data received from Malaysian payment providers including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, RHB, and Hong Leong Bank, as well as cryptocurrency network data for BTC, ETH, USDT, and LTC transactions.

Shel777 processes your personal data on the following legal bases, depending on the purpose of processing:

• Contractual necessity: Processing required to enter into and perform the contract with you — including account registration, deposit processing, withdrawal payments, KYC verification, and customer support. Without this processing, we cannot provide Shel777 services to you.
• Legal obligation: Processing required to comply with applicable legal and regulatory obligations, including anti-money laundering (AML) record-keeping, age verification requirements, and financial crime reporting obligations.
• Legitimate interests: Processing carried out in pursuit of Shel777's legitimate business interests — including fraud detection and prevention, platform security, responsible gambling monitoring, and service improvement analytics — provided such interests are not overridden by your rights and interests.
• Consent: Where we process data for marketing communications or non-essential cookies, we do so on the basis of your express consent. You may withdraw consent at any time by contacting our support team or adjusting your account communication preferences.

Shel777 uses the personal data we collect for the following specific purposes:

• To create, manage, and maintain your registered Shel777 account.
• To process deposits via Malaysian payment methods (Touch 'n Go eWallet, DuitNow, FPX, Maybank, CIMB, Public Bank, RHB, Hong Leong, Boost, GrabPay) and accepted cryptocurrencies.
• To process withdrawal requests and verify that payment is directed to the correct account holder.
• To verify your identity and age through our KYC process, as required for regulatory compliance and player protection.
• To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and other prohibited conduct as defined in our Terms & Conditions.
• To monitor gaming activity for responsible gambling indicators and, where appropriate, to apply protective account measures including deposit limits or temporary restrictions.
• To respond to queries, complaints, and support requests submitted through live chat or email.
• To send you transactional communications relating to your account — including deposit confirmations, withdrawal notifications, and security alerts.
• To send you promotional communications and bonus offers where you have opted in to receive such communications.
• To improve Platform performance, user experience, and service reliability through aggregated, anonymised analytics.
• To comply with our legal, regulatory, and financial reporting obligations.

Shel777 does not sell, rent, or trade your personal data with third parties for commercial gain. We share your data only in the following limited and necessary circumstances:

• KYC and identity verification providers: Your identity documents are shared with authorised third-party KYC service providers solely for the purpose of verifying your identity and age. These providers are contractually bound to process your data only for this purpose.
• Payment processors and financial institutions: Transaction data is necessarily shared with your chosen Malaysian payment provider (e.g., Touch 'n Go eWallet, Maybank, CIMB, FPX, DuitNow) to process deposits and withdrawals. Cryptocurrency transactions are processed through blockchain networks by their inherent nature.
• Fraud prevention and AML screening services: Where required, account and transaction data may be shared with fraud prevention databases and AML screening services to detect and prevent financial crime.
• Legal and regulatory authorities: Shel777 may disclose personal data to law enforcement agencies, regulatory bodies, or other governmental authorities where required by law, court order, or in response to a legitimate legal request.
• Corporate successors: In the event of a merger, acquisition, or sale of all or part of Shel777's business, your personal data may be transferred to the acquiring entity, provided that entity maintains equivalent data protection standards.

All financial transactions on the Shel777 Platform are processed through encrypted, secure payment channels. Shel777 does not store full card numbers or complete banking credentials on our servers. Payment data transmitted during deposit and withdrawal processes is handled directly by our partnered Malaysian payment providers.

Shel777 retains records of transaction amounts, dates, transaction reference numbers, and the payment method used for each transaction. These transaction records are maintained for a minimum of five (5) years in compliance with applicable financial record-keeping obligations.

Where you provide a cryptocurrency wallet address for withdrawal purposes, that address is stored in association with your account and used solely to fulfil your withdrawal request. Shel777 does not access or control your personal cryptocurrency wallets.

Shel777 retains your personal data for as long as your account remains active and for a further period thereafter as required by our legal, regulatory, and contractual obligations. The following retention guidelines apply:

• Account and identity data: Retained for the duration of your active account plus a minimum of five (5) years following account closure, in accordance with anti-money laundering record-keeping requirements.
• KYC documents: Retained for a minimum of five (5) years from the date of submission or account closure, whichever is later.
• Transaction and financial records: Retained for a minimum of five (5) years from the date of each transaction.
• Gaming activity records: Retained for a minimum of three (3) years for responsible gambling monitoring and dispute resolution purposes.
• Support and communication records: Retained for a minimum of two (2) years from the date of the last communication.
• Technical and device data: Retained for a maximum of twelve (12) months from collection, unless required for an ongoing fraud or security investigation.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with your identity.

The Shel777 Platform uses cookies and similar tracking technologies to provide a functional, secure, and personalised experience. The following categories of cookies are used:

• Essential / Strictly Necessary Cookies: Required for the Platform to function correctly. These include session authentication cookies that keep you logged into your account, security tokens, and load-balancing cookies. These cannot be disabled without disrupting Platform functionality.
• Functional Cookies: Used to remember your Platform preferences — such as language settings and display preferences — so you do not need to reset them on each visit.
• Analytics Cookies: Used to collect aggregated, anonymised data about how players use the Platform, including pages visited, session duration, and navigation paths. This data helps us improve Platform performance and user experience. No individual player is identified through analytics data.
• Security Cookies: Used to detect fraudulent login attempts, unusual account activity, and potential security threats. These cookies are essential for maintaining account security.

Shel777 does not use third-party advertising cookies or cross-site tracking technologies. You can manage cookie preferences through your browser settings. Please note that disabling essential cookies may impair your ability to use the Platform correctly.

Shel777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption applied to all data in transit between your device and our servers.
• Encryption at rest for all sensitive personal and financial data stored on Shel777 servers.
• Access controls ensuring that personal data is accessible only to authorised Shel777 personnel with a legitimate operational need.
• Two-factor authentication options available to all registered players for account login security.
• Regular security audits and penetration testing conducted by qualified security professionals.
• Incident response procedures in place to detect, respond to, and notify affected parties of any data security incident in a timely manner.

While Shel777 takes every reasonable measure to protect your personal data, no online system is entirely immune from risk. You are encouraged to use a strong, unique password for your Shel777 account and to activate two-factor authentication. Do not share your login credentials with any third party.

As a Shel777 player, you hold the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team — details are provided in Section 16.

All data rights requests will be responded to within 30 calendar days of receipt. We may ask you to verify your identity before processing your request. There is no charge for exercising your data rights under normal circumstances.

The Shel777 Platform is strictly intended for use by persons aged 21 years and above only. We do not knowingly collect personal data from any person under the age of 21. If we become aware that personal data has been collected from a person under 21, we will promptly close the associated account, delete the personal data, and void any balance held therein.

As part of our KYC process, all players are required to submit valid identity documents confirming their date of birth prior to their first withdrawal. This process is in place to enforce our strict age restriction policy and to protect minors from accessing gambling services.

If you are a parent or guardian and believe that a person under 21 in your household has registered a Shel777 account, please contact our support team immediately so that we can investigate and take appropriate action. We recommend the use of parental control software to prevent minors from accessing online gambling platforms.

The Shel777 Platform may contain references to third-party payment providers (such as Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, and DuitNow) whose services you use in connection with your account. Once you leave the Shel777 Platform and interact directly with a third-party service, that third party's own privacy policy governs the collection and use of your data.

Shel777 is not responsible for the data practices of any third-party payment provider, bank, cryptocurrency network, or other external service. We encourage you to review the privacy policies of all third-party services you use in connection with your Shel777 account.

Shel777 does not include links to unrelated external websites within the Platform. All internal navigation remains within the Shel777 domain.

Shel777 reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or Platform operations. When material changes are made, we will use reasonable efforts to notify registered players by email or through a notice displayed upon login.

The most current version of this Policy will always be available on this page, with the effective date clearly displayed. We recommend that you review this page periodically to remain informed of how your data is being handled.

Your continued use of the Shel777 Platform following any update to this Privacy Policy constitutes your acknowledgement of the revised Policy. If you do not accept the changes, you should cease using the Platform and contact our support team to request account closure and deletion of your data (subject to our legal retention obligations).

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data Shel777 holds about you, please contact us through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week, directly through the Shel777 Platform. Typically responds within 90 seconds. This is the fastest way to reach our team for urgent data or account concerns.
• Email: [email protected] (plain text only — not a clickable link). We respond to all email enquiries within 24 hours. For formal data subject requests, please include "Data Rights Request" in the subject line.

We take all privacy enquiries seriously. Data subject access requests, correction requests, and deletion requests are processed within 30 calendar days of receipt, subject to identity verification. For complex requests, we may require additional information from you before processing.

You may also refer to our FAQ page for answers to common questions about your account, data handling, and payment methods. For responsible gambling queries, including self-exclusion and deposit limit requests, please refer to our Responsible Gambling page.